:root {
  --red: #e60023;
  --red-dark: #c4001d;
  --red-soft: #ffe8eb;
  --ink: #111318;
  --ink-2: #2a2e36;
  --muted: #5d6470;
  --line: #e6e8ec;
  --paper: #ffffff;
  --wash: #f7f6f4;
  --wash-2: #efece8;
  --ok: #0b7a45;
  --shadow: 0 18px 50px rgba(17, 19, 24, 0.08);
  --shadow-lg: 0 30px 80px rgba(17, 19, 24, 0.14);
  --radius: 18px;
  --max: 1180px;
  --nav-h: 72px;
  --font: "Inter", system-ui, -apple-system, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea {
  font-family: inherit;
}

.container {
  width: min(100% - 40px, var(--max));
  margin-inline: auto;
}

.skip {
  position: absolute;
  left: -999px;
  top: 0;
}

.skip:focus {
  left: 16px;
  top: 16px;
  z-index: 100;
  background: var(--ink);
  color: #fff;
  padding: 8px 12px;
  border-radius: 8px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  border: 0;
  border-radius: 12px;
  padding: 14px 22px;
  font-weight: 650;
  font-size: 15px;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease;
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--red);
  color: #fff;
  box-shadow: 0 10px 24px rgba(230, 0, 35, 0.28);
}

.btn-primary:hover {
  background: var(--red-dark);
}

.btn-ghost {
  background: #fff;
  color: var(--ink);
  border: 1px solid var(--line);
}

.btn-ghost:hover {
  border-color: #c9cdd4;
}

.btn-lg {
  padding: 16px 26px;
  font-size: 16px;
}

.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  height: var(--nav-h);
  background: rgba(255, 255, 255, 0.9);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
}

.nav.scrolled {
  border-bottom-color: var(--line);
}

.nav-inner {
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 800;
  font-size: 18px;
  letter-spacing: -0.04em;
}

.logo-mark {
  width: 32px;
  height: 32px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 22px;
  list-style: none;
  color: var(--ink-2);
  font-size: 14px;
  font-weight: 550;
}

.nav-links a:hover {
  color: var(--red);
}

.nav-cta {
  display: flex;
  align-items: center;
  gap: 10px;
}

.menu-btn {
  display: none;
  width: 42px;
  height: 42px;
  border: 1px solid var(--line);
  border-radius: 10px;
  background: #fff;
  cursor: pointer;
}

.hero {
  padding: 56px 0 72px;
  background:
    radial-gradient(900px 420px at 85% 0%, #ffe4e8 0%, transparent 60%),
    linear-gradient(#fff, var(--wash));
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: center;
}

.kicker {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--red-soft);
  color: var(--red);
  border-radius: 999px;
  padding: 6px 12px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  margin-bottom: 18px;
}

h1 {
  font-size: clamp(36px, 5vw, 62px);
  line-height: 1.05;
  letter-spacing: -0.045em;
  margin-bottom: 16px;
}

.lede {
  font-size: 18px;
  color: var(--muted);
  max-width: 540px;
  margin-bottom: 20px;
}

.audience {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 24px;
}

.chip {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 6px 12px;
  font-size: 13px;
  font-weight: 600;
  color: var(--ink-2);
}

.hero-actions {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin-bottom: 22px;
}

.try-row {
  display: flex;
  gap: 8px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 6px;
  max-width: 520px;
}

.try-row input {
  flex: 1;
  border: 0;
  outline: 0;
  padding: 10px 12px;
  font-size: 14px;
}

.trust {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 22px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 550;
}

.trust span {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.pin-board {
  position: relative;
  min-height: 540px;
}

.pin-card {
  position: absolute;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 18px;
  overflow: hidden;
  box-shadow: var(--shadow);
  width: 210px;
}

.pin-card img,
.pin-visual {
  height: 150px;
}

.pin-body {
  padding: 12px;
}

.pin-body h3 {
  font-size: 13px;
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}

.pin-body p {
  font-size: 12px;
  color: var(--muted);
}

.p1 { top: 20px; left: 20px; transform: rotate(-4deg); }
.p2 { top: 70px; right: 10px; transform: rotate(5deg); width: 190px; }
.p3 { bottom: 40px; left: 70px; transform: rotate(2deg); width: 230px; }

.campaign-card {
  position: absolute;
  right: 0;
  bottom: 0;
  width: 280px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 14px;
  box-shadow: var(--shadow-lg);
}

.campaign-card small {
  color: var(--muted);
  font-weight: 600;
}

.field {
  margin-top: 10px;
  font-size: 12px;
}

.field b { display: block; color: var(--muted); font-weight: 600; }
.field span { color: var(--ink); }

.v1 { background: linear-gradient(160deg, #f4c7b8, #e07a62); }
.v2 { background: linear-gradient(160deg, #c8d6c0, #6f8f78); }
.v3 { background: linear-gradient(160deg, #d9c7e8, #8a6bb0); }

.section {
  padding: 88px 0;
}

.section.alt {
  background: var(--wash);
}

.section-head {
  max-width: 720px;
  margin-bottom: 40px;
}

.section-head h2,
h2 {
  font-size: clamp(28px, 3.4vw, 42px);
  letter-spacing: -0.04em;
  line-height: 1.15;
  margin-bottom: 12px;
}

.section-head p,
.sub {
  color: var(--muted);
  font-size: 17px;
}

.flow {
  display: grid;
  grid-template-columns: 0.9fr 0.2fr 1.9fr;
  gap: 18px;
  align-items: stretch;
}

.flow-in,
.flow-out {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px;
  box-shadow: var(--shadow);
}

.arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--red);
  font-weight: 800;
}

.results {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}

.result {
  background: var(--wash);
  border-radius: 12px;
  padding: 14px;
  min-height: 110px;
}

.result strong {
  display: block;
  font-size: 13px;
  margin-bottom: 6px;
}

.result span {
  font-size: 12px;
  color: var(--muted);
}

.note {
  margin-top: 22px;
  color: var(--ink-2);
  max-width: 860px;
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.step {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 24px;
  min-height: 220px;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.step:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow);
}

.icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: var(--red-soft);
  color: var(--red);
  display: grid;
  place-items: center;
  margin-bottom: 16px;
}

.step h3 {
  font-size: 18px;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}

.step p {
  color: var(--muted);
  font-size: 14px;
}

.cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 22px;
  box-shadow: 0 1px 0 rgba(0, 0, 0, 0.02);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
}

.card h3 {
  font-size: 16px;
  margin: 10px 0 8px;
}

.card p,
.card li {
  color: var(--muted);
  font-size: 14px;
}

.quote {
  font-size: 16px;
  color: var(--ink);
  margin-bottom: 14px;
}

.handle {
  font-size: 13px;
  font-weight: 700;
  color: var(--red);
}

.play {
  width: 100%;
  height: 160px;
  border-radius: 12px;
  background: linear-gradient(180deg, #1a1a1a, #3a3a3a);
  display: grid;
  place-items: center;
  margin-bottom: 14px;
  color: #fff;
  position: relative;
  overflow: hidden;
}

.play::after {
  content: "";
  width: 0;
  height: 0;
  border-left: 22px solid #fff;
  border-top: 14px solid transparent;
  border-bottom: 14px solid transparent;
  margin-left: 6px;
}

.links-row {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  margin-top: 24px;
}

.links-row a {
  color: var(--red);
  font-weight: 650;
  font-size: 14px;
}

.links-row a:hover {
  text-decoration: underline;
}

.audience-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: center;
}

.uses {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin: 20px 0 28px;
}

.use {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 14px 16px;
  font-weight: 650;
}

.compare {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px;
  margin: 24px 0;
}

.pill {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 12px 16px;
  font-weight: 650;
}

.plus {
  color: var(--muted);
  font-weight: 800;
}

.equals {
  background: var(--red);
  color: #fff;
  border-color: var(--red);
}

.chart-wrap {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 20px;
  box-shadow: var(--shadow);
}

.chart-meta {
  display: flex;
  justify-content: space-between;
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 8px;
}

.example {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 24px;
}

.amazon-mock {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}

.amazon-bar {
  background: #131921;
  color: #fff;
  padding: 10px 14px;
  font-size: 12px;
}

.amazon-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  padding: 16px;
}

.dress {
  height: 180px;
  border-radius: 10px;
  background:
    linear-gradient(180deg, transparent 40%, rgba(0,0,0,.08)),
    linear-gradient(135deg, #f3d4c4, #c96b58 60%, #8a3a32);
}

.pin-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}

.mini-pin {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
}

.mini-pin .thumb {
  height: 110px;
}

.mini-pin .cap {
  padding: 10px;
  font-size: 12px;
  font-weight: 650;
}

.url-chip {
  display: inline-block;
  margin-bottom: 12px;
  font-size: 13px;
  color: var(--muted);
  word-break: break-all;
}

.stars {
  color: var(--red);
  letter-spacing: 1px;
  font-size: 14px;
}

.rating-line {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  align-items: center;
  margin-bottom: 8px;
}

.tiny {
  font-size: 13px;
  color: var(--muted);
}

.features {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.feature a {
  color: var(--red);
  font-weight: 650;
  font-size: 14px;
}

.badge {
  display: inline-flex;
  background: var(--red);
  color: #fff;
  border-radius: 999px;
  padding: 4px 10px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 10px;
}

.check-list {
  list-style: none;
  display: grid;
  gap: 10px;
  margin: 14px 0;
}

.check-list li {
  padding-left: 22px;
  position: relative;
  font-size: 14px;
  color: var(--ink-2);
}

.check-list li::before {
  content: "";
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--ok);
  position: absolute;
  left: 0;
  top: 6px;
  box-shadow: inset 0 0 0 3px #d8f3e4;
}

.roundups {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 28px;
}

.cta-box {
  margin-top: 28px;
  background: var(--ink);
  color: #fff;
  border-radius: var(--radius);
  padding: 22px 24px;
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.blog-card h3 {
  font-size: 18px;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}

.guides {
  margin-top: 28px;
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.guide {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 10px 14px;
  font-size: 14px;
  font-weight: 650;
}

.guide:hover {
  border-color: var(--red);
  color: var(--red);
}

.final {
  text-align: center;
  padding: 96px 0;
  background:
    radial-gradient(600px 240px at 50% 0%, #ffe4e8, transparent 70%),
    var(--wash);
}

.final p {
  font-size: 22px;
  max-width: 560px;
  margin: 0 auto 22px;
  letter-spacing: -0.03em;
  font-weight: 650;
}

footer {
  background: var(--ink);
  color: #d7dbe2;
  padding: 48px 0 24px;
}

.foot-grid {
  display: grid;
  grid-template-columns: 1.2fr 2fr 1fr;
  gap: 32px;
  margin-bottom: 28px;
}

.foot-links,
.legal,
.social {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 18px;
  list-style: none;
}

footer a:hover {
  color: #fff;
}

.copy {
  border-top: 1px solid #2a2e36;
  padding-top: 18px;
  font-size: 13px;
  color: #9aa1ac;
}

.page {
  padding: 48px 0 80px;
}

.form {
  max-width: 440px;
  margin: 0 auto;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 28px;
  box-shadow: var(--shadow);
}

.form h1 {
  font-size: 32px;
  margin-bottom: 8px;
}

label {
  display: block;
  font-size: 13px;
  font-weight: 650;
  margin: 14px 0 6px;
}

.form input {
  width: 100%;
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 12px 14px;
  font-size: 15px;
}

.form input:focus {
  outline: 2px solid #ffd0d7;
  border-color: var(--red);
}

.error {
  color: var(--red);
  font-size: 13px;
  min-height: 18px;
  margin-top: 4px;
}

.success {
  display: none;
  background: #e8f8ef;
  color: var(--ok);
  border-radius: 12px;
  padding: 12px;
  margin-top: 12px;
  font-weight: 650;
}

.plans {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}

.plan {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 24px;
}

.plan.featured {
  border-color: var(--red);
  box-shadow: var(--shadow);
}

.price {
  font-size: 36px;
  letter-spacing: -0.04em;
  font-weight: 800;
  margin: 8px 0 16px;
}

.price span {
  font-size: 14px;
  color: var(--muted);
  font-weight: 600;
}

.mobile-nav {
  display: none;
}

@media (max-width: 960px) {
  .hero-grid,
  .flow,
  .audience-grid,
  .example,
  .roundups,
  .features,
  .foot-grid {
    grid-template-columns: 1fr;
  }
  .steps,
  .cards,
  .blog-grid,
  .results,
  .plans {
    grid-template-columns: 1fr 1fr;
  }
  .pin-board {
    min-height: 480px;
  }
  .nav-links {
    display: none;
  }
  .menu-btn {
    display: grid;
    place-items: center;
  }
  .mobile-nav.open {
    display: flex;
    flex-direction: column;
    gap: 12px;
    padding: 12px 20px 20px;
    background: #fff;
    border-bottom: 1px solid var(--line);
  }
}

@media (max-width: 640px) {
  .steps,
  .cards,
  .blog-grid,
  .results,
  .plans,
  .uses,
  .amazon-body,
  .pin-grid {
    grid-template-columns: 1fr;
  }
  .hero {
    padding-top: 28px;
  }
  .try-row {
    flex-direction: column;
  }
  .nav-cta .btn-ghost {
    display: none;
  }
  .pin-card,
  .campaign-card {
    position: relative;
    transform: none;
    width: 100%;
    margin-bottom: 12px;
    right: auto;
    left: auto;
    top: auto;
    bottom: auto;
  }
  .pin-board {
    min-height: 0;
  }
}